Ariat International expands Fort Worth headquarters with $8.9 million investment and 150 new jobs

The expansion is supported by a $1.5 million Texas Enterprise Fund (TEF) grant, reflecting Texas’ commitment to fostering business growth and attracting high-value companies that invest in the state’s communities.

“Texas is the land of economic freedom and opportunity”

Governor Abbott praised the decision as further proof of Texas’ national leadership in job creation and business attraction.

“Texas is the land of economic freedom and opportunity,” said Governor Abbott. “That’s why Texas is the No. 1 state in the nation for attracting new business investment and creating good-paying jobs. With Ariat’s $8.9 million expansion of their regional headquarters in Fort Worth, this significant investment brings 150 new jobs for hardworking Texans in North Texas and showcases the strength of our state’s economy. With a skilled and growing workforce and the best business climate in America, Texas is where businesses innovate and people thrive.”

Ariat International, headquartered in California, has grown into one of the world’s most recognized equestrian brands, designing premium performance apparel, boots, and accessories used by professional riders, ranchers, and outdoor enthusiasts. Its decision to deepen roots in Fort Worth reinforces the city’s rising profile as a logistics and innovation hub.

Ariat Commits to Long-Term Growth in Fort Worth

Beth Cross, Co-founder and CEO of Ariat International, said the company is proud to continue its partnership with the city and state.

“Fort Worth and the State of Texas have been an incredible partner in Ariat’s growth, and we’re proud to expand our presence here with this investment,” said Cross. “Creating 150 new jobs in the community is especially meaningful to us, and we’re committed to building opportunities that strengthen both Ariat and Fort Worth for the long term.”

Local and state officials echoed those sentiments, highlighting the regional and statewide impact of Ariat’s expansion.

Local Leaders Applaud Economic Momentum

State Senator Tan Parker called the announcement “a tremendous win for Fort Worth and all of North Texas.”

“This significant investment creates new jobs and opportunities, fuels our region’s growth, and underscores Texas’ standing as the best place in America to do business,” Parker said. “I am grateful for Ariat’s commitment to our dedicated workforce and the strong partnerships that drive economic prosperity, strengthen local communities, and build a brighter future across Senate District 12 and the Lone Star State.”

Fort Worth Mayor Mattie Parker also celebrated the decision. “Fort Worth is proud to welcome Ariat International’s continued investment in our community,” she said. “This expansion strengthens our city’s position as a hub for innovation, logistics, and world-class brands, while creating quality jobs and opportunities for our residents.”

Robert Allen, President and CEO of the Fort Worth Economic Development Partnership, noted that Ariat’s mission aligns perfectly with the city’s culture and identity.

“We are happy to welcome Ariat International to an even deeper relationship with Fort Worth,” Allen said. “As a leader in equestrian sports brand products, Ariat is the perfect match for Fort Worth.”

About the Texas Enterprise Fund

The Texas Enterprise Fund is a performance-based incentive awarded to companies considering a Texas location that are also evaluating out-of-state options. Its goal is to bring high-quality jobs and large-scale investments to communities across Texas.

Ariat’s expansion demonstrates how targeted support and strong public-private partnerships can help grow the local economy, create career opportunities, and build a more resilient business ecosystem in Fort Worth and beyond.